I call them Standing Orders, for Ociffers (anybody with leadership).
Works like this: every leadership character is assigned a small command that he can give out a general order to give a small bonus to. I came up with these after seeing Stubby and the other big names talk about what to do with officers. These are my thoughts.
Go pull the crap outta their ass!: General +1 damage rolls for everybody under that leadership character's command (or just +1 to damage dice size).
If THEY don't kill your ass, I WILL!: +1 to armor rolls (or +1 to dice size of armor rolls). You can change this to whatever you see fit if you do the "minifig armor is fixed at 4" business.
Get your asses in gear!: +2" to move (or whatever significant move bonus seems appropriate to you).
Effectively, at the start of each turn, the leadership character must choose one of these to confer the bonus to everybody under his command. Also, the player MUST say the words (if your mom is around or whatever, make up some other manly sounding phrase).
Notice I keep saying things like, "Under his command," instead of "In his squad."
Why? How could we keep track of who bosses who around in-game? It's easy in my army; each officer is assigned a squad of guys, and the appearance of both officer and men are distinct across my different squads. So even if they're not on a squad plate, it's easy for me to keep track of who belongs in what squad, and who that squad's commander is. But I guess that for everyone else,I guess you could do whatever in setting up "officer jurisdictions." Such as imposing range limits in inches to who the officer can order, or saying it can only be done to people on his squad plate (which I dislike doing, because in squad plates everyone has to shoot at one target, unless of course it's just to move around a large number of guys quickly). My personal, preferred approach is to just assign each officer a "command" during setup, and let him and those troops be tied together for the entire game.
This is my idea to make the officer (and anything with Leadership) more valuable than just a choreography specialist/squad champion.
EDIT: I just realized that I need to stipulate that you CANNOT (or at least, ought not to be able to because it would be stupid and unsportsmanlike) get multiple bonuses. I.e. no drawing bonuses, ever, from more than 1 Leadership characters.