You know those ads on the back of new instructions? The ones that advertise filling out a poll and having a chance to win prizes? Well, I did, and they sent me this one week ago. Free of charge. No s+h. Fantastic; it's my only non-minifig scale Lego though:
I, of course, entered the survey with it as soon as I built it, to win more
Just wanted to let the community know that it actually is easy to win those prizes, though it seems like they ignore your submissions.