I've played this with a few friends and it is amazing. It's like a more complicated, balanced version of RISK. This includes fleet battles(though this happens rarely due to supply lines), massive contemplation on how each move could possibly win or lose the game, and how you could win it back if you are able to acquire control of the Iron Throne, Valerian Blade or Messenger Raven.
-You hear "It is known". -You hear "You know nothing, Jon Snow." -You're generally surprised with a plot twist, even if it's just because you didn't read the books. -Joffrey is a ballerina. -A Stark does something stupid.