This actually reminds me a lot of IBM.
First, the usage of the word 'innovative' without actual substance confuses and enrages me, though IBM is a fan. Second, the choice of factions is peculiar.
- "secret, awesomly overpowered faction" :: Yes, IBM is secret and huge.
- Droids :: laptops gone bad.
- you get the special faction! :: Some of the employees are very special.
- something spacey :: new project perhaps?
- faction with old people, but not quite... :: Other employees. Or elves.